Global Press Conference Kicks Off Social Media Week 2010
About this Guest Blogger: Ilana Arazie is a vlogger and blogger who writes at Social Times and Downtown Dharma. You can follow Ilana on Twitter @ilanadonna. The Second Annual Social Media Week kicked...
View ArticleBranding the Future with PepsiCo
About this Guest Blogger: Ilana Arazie is a vlogger and blogger who writes at Social Times and Downtown Dharma. You can follow Ilana on Twitter @ilanadonna. The times they are a-shifting! Adweek’s...
View ArticleFrom PepsiCo’s Living the Promise Blog: Social Media Week 2011!
By Josh Karpf Cross-posted from PepsiCo’s Living the Promise Blog This week is Social Media Week all around the world. Once again, PepsCo is involved and we’re thrilled to be participating! In fact,...
View ArticleFrom PepsiCo’s Living the Promise Blog: Social Media in Brazil
By Regina Teixeira Cross-posted from PepsiCo’s Living the Promise Blog Our tendency as a company is to communicate and relate to different audiences. That’s why PepsiCo has stood out as a pioneer in...
View Article5 Questions with….Jamie Stein, Director of Digital Initiatives at PepsiCo
This post is part of a weekly series called “5 Questions With…” featuring Q&As with Social Media Week Global Advisory Board members Jamie Stein is the Director of Digital Initiatives at PepsiCo...
View ArticleShelly Palmer Chats With PepsiCo’s Bonin Bough About Social Media Week
The post Shelly Palmer Chats With PepsiCo’s Bonin Bough About Social Media Week appeared first on Social Media Week.
View ArticleLine Up of Cities Announced for September 2011 Events and Your Chance to Get...
Today we are thrilled to announce the (nearly) final locations for the next edition of Social Media Week (SMW) this September 19-23, 2011 and, most importantly, details on how you or your company can...
View ArticleRECAP: Borderless Brands Initiative Launch Event at JWT, June 1
“Are we prepared to adapt?” This was a question posed by Bonin Bough, global director of digital for PepsiCo last week at JWT during the Social Media Week launch event for Borderless Brands, a new...
View ArticleVideo Highlights from Borderless Brands Launch Event at JWT June 1
We shared with you earlier today our recap of last week’s Borderless Brands launch event at JWT. The event served to both introduce the Borderless Brands iniative as well as feature a conversation...
View ArticleTrains, Planes And Automobiles: Getting You Outside “The Conference Center”
Following on yesterday’s post by Toby Daniels, we thought it might be helpful to provide some inspirational examples of some ways in which the Social Media Week platform can deliver upon these new...
View ArticleGreetings from Social Media Week Global HQ and Happy New Year!
We wanted to take this opportunity to provide an overview as to what’s happening in the build up to Social Media Week 2010. By now, you probably know that on Feb 1st, Social Media Week will launch...
View ArticleHow Social Data Is Upending The ‘Build It Once, Run It Everywhere’ Model
Traditional media formats don’t leave much room for iteration—but within the powerful data-capturing systems that power leading social platforms, brands face tremendous opportunity to iterate, test and...
View ArticleYouTube Advertising: What Your Brand Needs to Know
In lieu of entertainment sources other than in-person events, COVID-19 pushed more people to social platforms as a way to engage with timely and relevant content. YouTube is no exception. Year over...
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